This was created as an online mockery of the proposed Hollywood-like signage which was planned to be constructed at the base of the Taal Volcano located in Batangas. This idea was said to have come from the Governor and actress Vilma Santos, and became to be know as the “Batangas Meme”.
Vilma Santos got flak and received such an uproar, saying that the idea was stupid, and may even cause damage to the natural beauty of the volcano.
Everyone in the online community, especially in Facebook, in the Philippines, and even outside the country started submitting their own Hollywood-like signage and put them just about everywhere they could think of.
There was an FB Page, HollywoodPilipinas, created that accumulated quite a collection because of the numerous submission of netizens.
I have compiled some of them and even created my own versions, like the one above. More of my collection here: