Identity crisis or tourism and publicity stunt?

Batangas Governor Vilma Santos-Recto, perhaps inspired by Tinsel Town’s towering Hollywood sign in Los Angeles, suggested to her provincial council that they put up a “BATANGAS” sign on Taal Volcano. The letters will each be 14 meters high, stretch for about 110 meters, and will be of the same font as Hollywood’s.

Last October 5, Governor Vi’s got her idea approved and even received a few more suggestions to it. Emelie Katigbak, officer-in-charge of the Batangas Tourism Office, even proposed that floating restaurants and fish pens could be set-up so that it spelled the province’s trademark expression “Ala Eh!” when viewed from above or afar.

The signage will attract not only attention but also tourists, whether local or international, according to Vice Governor Mark Leviste II. The signage, he said, was based on the idea that the Taal Lake and Taal Volcano “form the heart of Batangas”.

More importantly to the Batangas government perhaps, the sign will establish the fact that the scenic and iconic lake and volcano are part of Batangas and not Tagaytay City, which is part of the province of Cavite.

According to Leviste, Taal Volcano is often mistaken to be a part of Tagaytay because the city provides a scenic view of Taal from along the city’s ridges, where many hotels and restaurants are also located.

However, Mayor Abraham Tolentino stressed that Tagaytay has never claimed the lake or the volcano to be part of the city, but move to install the sign will not help matters, adding that people will end up commenting that the view is more beautiful without the sign.
Just like the DPWHere? meme, agency creatives are once again among those spreading spoof images through a Facebook page created this afternoon called HollywoodPilipinas. Contributions posted on the page contain similar signs, both real and digitally added, on photos taken in the country. Almost a hundred images were uploaded within the first two hours. Whether this is wise use of company time is debatable (it can be argued that it only takes a few seconds to edit the images), but everyone is in on the fun while the idea is still relatively hot.

Check out more Batangas sign memes at the facebook page Hollywood Pilipinas :


2 Comments (+add yours?)

  1. Leif Longley
    Dec 11, 2011 @ 07:45:00

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  2. Frank Jou
    Dec 24, 2011 @ 16:24:10

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